A subtle medium of marketing that a lot of us do not realize is the use of promotional products and giveaways by different companies. If you are still lost, then basically promotional products consist of freebies that are handed by the company to you as a means of branding. If you think about it, we have all passed stalls and kiosks of different companies during fairs and events where we are handed out things like pens, mugs, USBs and so on with the company’s logo on it.
This means of advertising has become increasingly popular amongst businesses and can be really successful. However, promotional products can be a risk, and they are an expensive risk as well, so if you are asking yourself are promotional products worth it, then you can keep on reading below.
The answer to this question, however, is not that straightforward, but we will try to keep it simple. Yes, promotional products do have a good return on investment and can be a great branding tool for different businesses, however, in order for your promotional product to be a good investment, you have to give the right products. Small items like balloons, pens and things like that can easily be lost, so they do not have that strong an impact on your branding strategy. However, items like mugs, USBs and calendars which are used and needed frequently can be great promotional products since people will be using them in their day-to-day lives and it can give your business a lot of exposure. However, giving these types of products in bulk for free can get really expensive. So, if you are looking to try something which is not as expensive, then opting for promotional products might not be the best option for you.